Clean Green Simple

THE SOLUTIONMuch like their name boasts, the new brand identity is clean, green, and simple. But it's much more than that. Working closely with the client through the discovery phase, we developed a strategic plan and new brand identity based on the brand assessment and online publishing requirements. Clean Green Simple's new primary logo complies with all of Google’s standards, and by specifically developing a wordmark as the logo, online optimization is further maximized. The refined design allows for optimum clarity at small sizes—a key online publishing detail, particularly for the brandmark and Google’s increase in displaying search results exclusively with a favicon. Beyond all the technical details, the new iconic G brandmark is a symbol for the clean eating, healthy lifestyle, and sustainable living that Clean Green Simple’s readership desires. Made up of two elements, the top portion of the mark represents plant-based foods, such as fruits and vegetables, falling into the bowl below, symbolic of how healthy eating is making its way into family lifestyles, more and more. The mark is also a nod to sustainability and the need for all of us to be kind to our planet. The simple and friendly design of the wordmark was customized entirely around the aesthetics of the brandmark, unifying the two beautifully. Inspired by Mother Nature herself, a new bold and bright color palette was developed. From leafy greens and vibrant vegetables to garden soil, the brand colors were carefully selected for their industry influences—food and health; gardening and agriculture; and of course, the environment.