Lucky D Distilling Co.
SERVICES Brand Discovery & Strategy / Logo Design & Brand Identity Development / Tagline Development / Packaging Design / Collateral & Marketing Material Design / Apparel Design / Website Design / Social Media Asset Design / Photography / Copywriting
THE STORYLaunching a new beverage brand takes more than a great recipe—it requires a compelling story, a distinctive identity, and a brand experience that stands out in an increasingly competitive, evolving marketplace. Lucky D Distilling Co. set out to introduce a premium line of ready-to-drink (RTD) bourbon cocktails that deliver the quality and flavor of a top-tier cocktail bar with the convenience today's consumers expect. Built around premium spirits, classic ingredients, and timeless recipes, the brand was designed to appeal to discerning consumers seeking an elevated RTD cocktail experience without compromise—wherever life may take them. Luckily, deciding on a brand name was easy. "Lucky D" is a heartfelt tribute to founder Amanda Haddaway's father, Dave, whose uncanny streak of good fortune inspired a brand that celebrates memorable moments, one exceptional cocktail at a time. Drawing from this origin story, we set out to create a refined, approachable brand that would resonate with their target audience while capturing the attention of distributors, retailers, and hospitality partners alike.
THE SOLUTIONBringing Lucky D Distilling Co. to life wasn't as simple as mixing a drink and canning it. The founders spent two years in research and development perfecting recipes that would preserve their integrity and deliver an authentic cocktail experience with every can. That same level of care and attention to detail became the foundation for every aspect of the brand. Working closely with Amanda and John, we developed a comprehensive strategy to transform their business goals into a fully realized consumer brand. Beginning with discovery, positioning, identity and tagline development, the project expanded to include a full suite of packaging for three flagship RTD cocktails, a point-of-sale display, marketing collateral, apparel design, website design, and social media assets. Through collaboration with trusted creative partners, photography and copywriting further enriched the brand experience. Inspired by the story behind the brand name, the identity system pays homage to Dave and his legendary good fortune at the card table. Drawing inspiration from ornate playing cards, the identity features classic typography, ornamental detailing, and a brandmark that transforms the club pip into a four-leaf clover—a timeless symbol of luck and good fortune. The vintage-inspired design language extends across the identity system, packaging, and supporting collateral, creating an upscale, refined, yet approachable brand experience that is both unique and instantly recognizable. The result is a cohesive, premium brand that reflects Lucky D Distilling Co.'s commitment to classic bourbon cocktails, meticulous craftsmanship, and modern convenience—creating a distinctive presence across every touchpoint, from shelf to sip. Pour proudly. Luck is on your side.
Working with Lisa Sirbaugh Creative has been one of the best decisions we've made for Lucky D Distilling Co. From our very first conversation, Lisa understood that we weren't just looking for a logo or attractive packaging. We wanted to build a premium, timeless brand that would stand out in an increasingly competitive ready-to-drink cocktail market. From brand identity to product packaging and marketing materials, every detail was thoughtfully crafted and consistently aligned with our vision. Lisa has an exceptional eye for design, understands branding at a strategic level, and genuinely cares about the success of her clients. She's responsive, collaborative, organized, and an absolute pleasure to work with. If you're looking for a creative partner who combines outstanding design talent with strategic thinking and exceptional client service, I cannot recommend Lisa Sirbaugh Creative highly enough.
AMANDA & JOHN HADDAWAY | LUCKY D DISTILLING CO. FOUNDERS
