AAF Baltimore proudly unveiled the winners of the 2026 American Advertising Awards during last Thursday’s ADDY Awards Gala, held at the Engineer’s Club at the Garrett–Jacobs Mansion. It was a memorable evening, catching up with fellow creatives and celebrating outstanding work from our region.
I’m honored to share that Lisa Sirbaugh Creative was recognized with both Gold and Silver ADDY Awards in the categories of Industry Self-Promotion Integrated Media Campaign and Brand Elements.
Thank you to this year’s judges and to AAF Baltimore for this recognition. A tremendous amount of thoughtful strategy, creativity, and execution went into this campaign, and it’s incredibly rewarding to see it honored at this level.
To celebrate its tenth anniversary, Lisa Sirbaugh Creative launched an integrated media campaign designed to honor its creative collaborations, strengthen client relationships, generate new business opportunities, and enhance brand perception. Central to this campaign was a limited-release commemorative book, Lisa Sirbaugh Creative—10 Years of Branding & Design, which highlights a decade of strategic thinking, purposeful creativity, and meaningful partnerships.
Spanning more than 150 pages, the book showcases a curated collection of brand identity, packaging, illustration, and editorial design, capturing the breadth and depth of work that has defined the studio over the past ten years. More importantly, it shines a light on the clients and their brands. Each book was delivered in a branded mailer box, thoughtfully designed to spark curiosity and elevate the unboxing experience. These mailings were sent to long-standing clients, creative partners, and key prospective clients, serving as both a celebration and a relationship-building initiative.
A coordinated digital rollout extended the campaign across multiple channels. It kicked off with an email announcement, supporting blog post, and social media promotions, featuring sneak peek animated GIFs of the book, studio imagery, and behind-the-scenes visuals. A copy of the complete publication was published online to broaden access and unify the experience.
Together, these touchpoints formed a cohesive and intentional campaign that not only celebrates a decade of work, but further positions Lisa Sirbaugh Creative as a trusted partner in shaping brands for long-term success.
The American Advertising Awards
The American Advertising Federation’s American Advertising Awards is one of the industry’s largest creative competitions, attracting more than 25,000 professional and student entries each year through local club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising. AAF-Baltimore’s American Advertising Awards is the first step in the three-tiered competition. Winning entries move on to compete at the Regional level—competing against New York, Pennsylvania, Maryland, Delaware, and Washington DC agencies, firms, and studios. Winning work from the second tier of the competition then move on to compete at the National level.
LISA SIRBAUGH CREATIVE
Lisa Sirbaugh Creative is a multi-disciplinary branding and graphic design studio dedicated to creating distinct and engaging brand experiences. Working in partnership with clients, we develop powerful solutions framed by strategy and creativity to form dynamic brands that people connect with.
Elevate and empower your company or organization by framing your brand for success and longevity. It all begins with thoughtful strategy, purposeful creativity, and exceptional execution.