Camp David Presidential Retreat
Private Label Wine
SERVICES Creative Direction / Packaging Design / Illustration
The inaugural release of Camp David's Private Label wine series is comprised of three distinct finely-crafted varietals. Its packaging design honors stately tradition and sophistication, and the Camp's serene Catoctin Mountain locale. Luxurious natural felt labels feature elegant touches of gold foil, including the woodcut illustration of the Camp's famous marker, front and center. Each of the limited release bottles is embossed with the official Camp David Presidential Retreat seal, sequentially numbered, topped with branded natural corks and foil capsules, and presented in a fire-branded, espresso-stained wooden box.
The Camp David Private Label packaging design was created exclusively for the Presidential Retreat and the foreign leaders, dignitaries, and special guests they host. Located in the beautiful wooded hills of Catoctin Mountain Park in Frederick County, Maryland, Camp David has served as the U.S. President’s country retreat since Franklin D. Roosevelt.
THE SOUVENIRSAmerican Advertising Awards–Regionals, Silver ADDY for Packaging–CampaignAmerican Advertising Awards, Silver ADDY for Packaging–CampaignGraphis Design Award for Packaging DesignMUSE Creative Award for Illustration–SinglePackaging of the World Feature for Packaging DesignWorld Brand Design Society Feature for Packaging Design
