Camp David Presidential Retreat
Private Label Wine
SERVICES Creative Direction / Packaging Design / Packaging Identity Suite Development / Illustration
The inaugural release of Camp David's Private Label wine series features three distinct, finely-crafted varietals: Cabernet Franc, Rosé, and Teroldego. Its packaging design honors stately tradition and sophistication, and the Camp's serene Catoctin Mountain locale. Luxurious natural felt labels feature elegant touches of gold foil, including the woodcut illustration of the Camp's famous marker, front and center. Each of the limited-release bottles is embossed with the official Camp David Presidential Retreat seal, sequentially numbered, topped with branded natural corks and foil capsules, and presented in a fire-branded, espresso-stained wooden box. With environmentally friendly and consumer safety factors top of mind, special attention was paid to the materials used for this series, all while respecting wine-making history and tradition. The FSC-certified natural felt labels contain 30% post-consumer waste content and are manufactured with 100% wind-generated energy. The 100% natural corks are directly extracted from carefully selected cork and submitted to the MaxClean Evolution process, consisting of four levels of cork sterilization. Finally, the custom-built boxes are made from USA-sourced, FSC-certified Pine and Birch wood.
The Camp David Private Label packaging design was created exclusively for the Presidential Retreat and the foreign leaders, dignitaries, and special guests they host. Located in the beautiful wooded hills of Catoctin Mountain Park in Frederick County, Maryland, Camp David has served as the U.S. President’s country retreat since Franklin D. Roosevelt.
THE SOUVENIRSAmerican Advertising Awards–Regionals, Silver ADDY for Packaging–CampaignAmerican Advertising Awards, Silver ADDY for Packaging–CampaignGraphis Design Award for Packaging DesignGraphis Packaging Award for Packaging DesignMUSE Creative Award for Illustration–SinglePackaging of the World Feature for Packaging DesignWorld Brand Design Society Feature for Packaging Design









