Carey International

CAREY INTERNATIONALCarey International is the trusted leader in premium executive ground transportation solutions—delivering unparalleled safety, reliability, and peace of mind to the world’s most discerning travelers since 1921. With an impressive network spanning over 1,000 cities worldwide, Carey delivers an elevated experience that is unmatched in both quality and duty of care.  CREATIVE BRIEFWorking closely with Carey International’s marketing team, we partnered to extend and elevate the Carey brand across a range of strategic touchpoints—each designed to reflect the company’s uncompromising standards, global presence, and commitment to excellence. The scope of work spanned brand guidelines, luxury accessory design, iconography, and a suite of marketing and experiential materials—ensuring a cohesive and refined brand expression at every level. From custom-designed chauffeur ties and scarves to marketing collateral, presentation folders, and trade show exhibits, every element was thoughtfully executed to uphold The Carey Standard—where precision, sophistication, and world-class service converge. Central to the work was the development of an expansive brand guideline book that reinforces Carey’s brand identity foundations and culture of excellence, consistency, and attention to detail across all applications, both internal and external. Each deliverable strengthens Carey International’s brand equity, ensuring clarity, consistency, and distinction across a worldwide network.