Carey International
Tie Design
SERVICES Creative Direction / Design & Production
Carey International is the trusted leader in premium executive ground transportation solutions–delivering unparalleled safety, reliability, and general peace of mind to the world’s most discerning travelers. And they've been doing so since 1921. With an impressive network spanning over 1000 cities worldwide, Carey is able to offer an elevated experience that is unmatched in terms of both quality and duty of care. When Carey turned to Lisa Sirbaugh Creative to design and produce a luxury neck tie for their global fleet of chauffeurs, concepting and design kicked into high gear.
Three tie designs were created for the brand, each with various colorway options. After presenting these to Carey executives, they ultimately narrowed the selection to three designs. To ensure that we made the right choice, we had physical samples of each tie manufactured for review and final selection. The chosen design is truly elegant, featuring two icons that are made up of four interlocking C's—one is showcased in the positive, while the other is displayed in the negative. Each is segmented out by a classic crosshatch pattern that adds to the tie's sophistication. The icon's design is a nod to Carey’s exclusive worldwide presence—North, East, South, and West. The crosshatch pattern, featuring C corner points, further speaks to Carey’s global connectivity and world-class customer care. Much like Carey’s unparalleled attention to detail and exacting precision, their new chauffeur tie is a statement of luxury and The Carey Standard: Culture Of Excellence Built Around Uncompromising Standards.
