HR Answerbox

SERVICES  Brand Discovery & Strategy | Tagline Development | Identity Suite Development | Collateral Design | Brand Identity Guidelines

THE STORYHR Answerbox may be a small Human Resources consultancy, but it’s mighty. Armed with the right tools, insights, and an experienced and dynamic owner, HR Answerbox helps businesses be more efficient and effective. Creating compliant HR functions, improving day-to-day employee relations issues, and providing interactive training solutions is what HR Answerbox is all about. They’re people-focused and purpose-driven. They’re creative problem solvers. Their only issue was that their identity and brand weren’t working hard enough to communicate all those things. It was time to elevate their aesthetic and tone to do the brand justice.

THE SOLUTIONAt its heart, HR Answerbox is about creating a customized problem-to-solution path for each client’s individual HR challenges. They help develop work environments that engage, retain, and motivate employees and management teams. From that notion, their new brandmark was born—a pathway of organic dots and dashes that forms a clean, simple box-shaped letter A. Building on the new brandmark, a completely updated brand system was developed, including tagline, color palette, brand and identity guidelines, and collateral designs. With this new system, HR Answerbox is better communicating their ability to help organizations empower, retain, and inspire employees and management teams. The company now feels contemporary and connected, refined and results-oriented. Their new brand's look and feel immediately says, “This is a company I want in my corner.” It delivers on their straightforward, yet sincere, mantra: You ask. We solve.

THE SOUVENIRSLogo Lounge Book 10

Lisa was the creative genius behind my company’s rebranding efforts. She did an exceptionally thorough job of understanding our work and creating a brand identity that truly captured the spirit of what we do. Her logo design work is intentional and thoughtful. I definitely recommend Lisa’s graphic design services and I look forward to working with her again for other projects in the future.