Jessica Neumann Photography
SERVICES Brand Discovery / Logo Design & Brand Identity Development / Collateral Design / Packaging Design / Apparel Design / Environmental Design / Website Design Consultation
THE STORYJessica Neumann Photography (JNP) has been an integral part of the DC, Maryland, and Virginia photography community for nearly 15 years. JNP has built its reputation on delivering a personalized, full-service photography experience for its clientele. From initial consultations to the final delivery of exquisite artwork, the studio prides itself on tailoring each session to meet the unique needs and style preferences of each client. Whether it's maternity, newborn, children, family, pet, or corporate branding sessions, JNP ensures that every moment is meticulously captured to create lasting memories. As the studio approaches a milestone anniversary, founder Jessica Neumann embarked on a strategic reevaluation of the JNP business model, the brand, and its identity. Recognizing the evolving demands of the industry and the growing competition, Jessica outlined several key business objectives for the rebranding initiative. Working closely with Lisa Sirbaugh Creative, we explored strategic decisions, creative innovations, and the development of a new visual identity and various brand touchpoints. The goal was to elevate the brand and propel the business towards continued success and distinction in the photography industry.
Lisa Sirbaugh is exceptional at what she does. She brings your vision to life through meticulous planning and guidance. When you hire her for a branding project, be prepared to elevate not just your branding but your business as a whole. Her work made me strive to enhance my business model to match the gorgeous and professional branding material that she created. Rest assured, you get the best in the business when you hire Lisa Sirbaugh Creative.
JESSICA NEUMANN | JESSICA NEUMANN PHOTOGRAPHY PRINCIPAL
THE SOLUTIONJNP’s transformative rebrand began with in-depth discussions, discovery, and research. We then crafted a brand brief that detailed JNP's objectives, target audience, client experience, brand mission, vision, and characteristics. This framework reshaped JNP's entire business and brand strategy. The impact was multi-faceted, extending to internal strategy, visual identity, color palette, collateral design, packaging, environmental design, website development, social media assets, and apparel design. By aligning all brand touchpoints with the brand brief, we ensured an authentic, cohesive representation of the reimagined JNP. The resulting brand embodies sophistication, luxury, and professionalism, reflecting JNP’s expertise, high-caliber craft, and ongoing commitment to excellence. This transformation not only underscores Jessica’s brand values but also presents JNP as a distinctive and memorable brand in the photography industry, poised for continued success.
THE SOUVENIRSGraphis Design Award for BrandingWorld Brand Design Society Feature for Branding
