Veridian Capital Partners
SERVICES Creative Direction / Collateral Design
VERIDIAN CAPITAL PARTNERSVeridian Capital Partners is a Maryland-based wealth management firm that works with individuals and businesses nationwide. The Veridian advisory team is dedicated to helping their clients build financial literacy, formulate long term plans, and execute goal-oriented investments in order to achieve financial independence. Veridian came to Lisa Sirbaugh Creative with a newly created logo and color palette seeking brand collateral design that would best showcase the visual identity and support their financial communication and documentation needs. CREATIVE BRIEFWorking with Veridian's leadership team we established the scope of fundamental collateral materials, financial security requirements, and overall branding objectives. From there we designed and produced a customized collateral system that included a full stationery suite, double vertical pocket presentation folder, and a sleek leather binder complete with a bank of tabs architecture.